Looking Back on Kilala’s Tourism Promotion Activities

Over the past 10 years, as part of our efforts to connect Vietnam and Japan, Kilala has had the opportunity to work with Japanese tourism organizations and media partners on various campaigns introducing the appeal of Japan to Vietnamese audiences. As we look back on this journey and continue moving forward, we would like to introduce five tourism promotion campaigns carried out by Kilala.

1. Communications Campaigns for Kansai TV

Since 2017, Kansai TV in Japan and Voice of Vietnam (VOV) have collaborated to produce the reality TV program the Vietnamese version of “Run! Gulliver-kun”. As a communications partner for the program, Kilala supported a range of activities, including content production and promotion across Kilala’s media channels, online media and KOL booking, advertising on Meta and Google, promotion for the Season 4 fan meeting event, and audience surveys.

Banner for the Vietnamese version of “Run! Gulliver-kun” TV program on kilala.vn.

Season 4 of the program, featuring the on-screen couple Thanh Sơn and Khả Ngân, received strong engagement from fans. The campaign recorded 40,000 followers on the fanpage, over 3 million reaches across online platforms, 830 survey participants, and more than 1 million video views on Facebook and YouTube.

Fan meeting for the Vietnamese version of “Run! Gulliver-kun,” featuring on-screen couple Thanh Son and Kha Ngan, together with MC Anh Duy.

Kilala also provided production support in Vietnam for the documentary “Vietnam–Japan: Long-standing Cultural Connections” which aired in September 2023. The documentary was jointly produced by Kansai TV, Voice of Vietnam (VOV), and VTC Digital Television to commemorate the 50th anniversary of diplomatic relations between Vietnam and Japan.

2 . Tourism Promotion Representative Office for Aichi Prefecture

As the tourism promotion representative office for Aichi Prefecture for two consecutive years, in 2020 and 2021, Kilala actively supported communications activities across online platforms, organized seminars, and connected with travel businesses in Vietnam. Through these efforts, we helped bring the nature, culture, cuisine, and people of Aichi closer to Vietnamese people.

Aichi Prefecture tourism seminar held in 2021.

Article introducing Aichi Prefecture on kilala.vn.

3. Communications Campaigns for Nagasaki Prefecture

Kilala has worked with Nagasaki Prefecture on several tourism promotion campaigns.

In 2023, to commemorate the 50th anniversary of diplomatic relations between Vietnam and Japan, Nagasaki Television Broadcasting (KTN) collaborated with Vietnam Television (VTV) to produce the food-themed documentary “Flavors of Vietnam – Nagasaki.”

Lucky draw livestream for the survey, held on the program’s fanpage.

To help the documentary reach a wider audience in Vietnam, Kilala supported its promotion as a communications partner through activities such as promotion across Kilala’s media channels, advertising on Meta and Google, content production for the program’s fanpage, and audience surveys. As a result, the campaign reached over 1 million users across online platforms and received responses from nearly 700 survey participants.

4. Tourism Seminar for Nagasaki and Saga Prefectures

In 2023, Kilala worked with the Saga Prefecture Tourism Federation and the Nagasaki Prefecture Tourism Federation to organize the seminar “Travel to Nagasaki and Saga Prefectures, Japan” for travel companies in Ho Chi Minh City and Hanoi. The seminar provided a wide range of information on sightseeing spots, accommodation, leisure activities, local specialties, and travel experiences that visitors can enjoy when visiting the two prefectures.

Seminar “Travel to Nagasaki and Saga Prefectures, Japan” held in Hanoi in February 2023.

 

5. Communications Support for Akita Prefecture Promotion

In 2018 and 2019, Kilala carried out communications activities to support the promotion of Akita Prefecture in Vietnam, including introducing Akita’s culture and tourism through Kilala’s media channels, managing the Akita fanpage in Vietnam, promoting the Akita episodes of Du Lịch Kỳ Thú, produced in collaboration by MCV Media and Cable Networks Akita, and supporting Akita’s participation in Japanese festivals in Vietnam.

Collecting materials during the program’s filming in Akita Prefecture.