Since 2013, Kilala has served as a media bridge between Vietnam and Japan, bringing the culture, people, and lifestyle of Japan closer to Vietnamese audiences. Through an integrated ecosystem of content, events, and communities, we create lasting connections between the two countries.
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Through kilala.vn and social channels including Facebook, YouTube, Instagram, and TikTok, Kilala shares content on Japanese travel, culture, lifestyle, and trends with Japan-loving communities in Vietnam.
With over 13 years of community building and in-depth content creation, Kilala has become one of the trusted media channels for audiences interested in Japan.
Feel Japan
Feel Japan is a Japanese culture, travel, and shopping event held in Ho Chi Minh City since 2015.
The event offers visitors the opportunity to enjoy performances by Japanese and Vietnamese artists, shop for quality Japanese products, experience Japanese cuisine, and discover travel information about Japan.
In 2019, Feel Japan took place over two days, attracting around 38,000 visitors and becoming one of the large-scale indoor Japanese cultural events in Vietnam.
Japan Guide
Japan Guide is a Japan travel guidebook created for Vietnamese travelers by the Kilala team, with support from local governments and businesses in Japan.
Tailored specifically for Vietnamese readers, the guidebook provides detailed, easy-to-understand, and useful travel information.
Kilala Awards
Kilala Awards is an award that celebrates Japanese products, services, and travel destinations loved in Vietnam.
Through votes from Vietnamese consumers, outstanding brands and destinations are recognized across nine categories.
Kilala Magazine
Launched in 2013, Kilala Magazine was a publication about Japanese culture for Vietnamese readers. From a familiar Vietnamese perspective, Kilala shared clear and reliable information on Japanese culture, customs, travel, shopping, beauty, and services.
The magazine was distributed through bookstores, convenience stores, e-commerce platforms, restaurants, and cafés across Vietnam.
Since May 2021, Kilala has paused its print edition to focus on digital content.
Since 2020, Kilala has organized and maintained Kilala Mottainai Day with the hope of creating a space where people can learn about, reflect on, and practice the Mottainai lifestyle together.
The event connects those interested in sustainable living with eco-friendly brands, individuals, and green products.
Through the message “Một Tay Nải Xanh” - a creative Vietnamese wordplay inspired by the sound of “Mottainai”, with mot interpreted as “một” and tainai as “tay nải”, a small bundle or cloth bag that symbolizes simple, mindful things one carries along the way, and “xanh” added to reflect the event’s green spirit, Kilala believes that every conscious and sustainable choice can help create positive changes for the planet.
![[Call for Vendors] Join Us in Promoting a Green Lifestyle at Kilala Mottainai Day](https://kilala.com.vn/web/upload/news/Mottainai_thumbnail_540x360.jpg "[Call for Vendors] Join Us in Promoting a Green Lifestyle at Kilala Mottainai Day")
![[CORPORATE VIDEO]| Kilala Communication 10th Anniversary](https://kilala.com.vn/web/upload/news/540x360.jpg "[CORPORATE VIDEO]| Kilala Communication 10th Anniversary")
.jpg "Kilala Celebrates 10th Anniversary")
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