Project Name
Japanese Curry Campaign
Category
Media Campaign
Sponsor
House Foods Vietnam
Project Field
F&B
Period
2024, 2025
Overview
To increase awareness of Japanese curry in Vietnam, the “Japanese Curry Scratch” promotion was implemented across restaurants, supermarkets, convenience stores, takeaway shops, and food delivery platforms, offering consumers the chance to enjoy Japanese curry and win attractive prizes.
Scope of Work
Promotion through Kilala’s media channels Landing page production Fanpage management Livestream operation for result announcement
Results
5,417 participants Over 1,000,000 online reach
Related Services
Kilala Media Placement Media Agency
Are you looking for a communication solution for your Japanese F&B brand in Vietnam?
Contact Kilala to develop a campaign that helps your brand effectively reach, engage, and connect with Vietnamese consumers.
