Project Name
Feel Japan Event in Ho Chi Minh City
Category
Event / Activation
Customer
Over 200 booths featuring Japanese cosmetics, food, household goods, and Japan travel tours
Project Field
Various
Period
2015~2019
Overview
Feel Japan is a Japanese culture, shopping, and tourism experience event in Ho Chi Minh City, co-organized by Kilala and Song Han Tourist. By 2019, the event had been held 5 times, creating a space for direct connection between Japanese brands, regions, and Vietnamese communities interested in Japan.
Scope of Work
Event planning and organization Coordination with participating booths and partners Event promotion through Kilala’s channels Production of promotional content before, during, and after the event On-site operation support Design and production of event communication materials
Results
Approximately 40,000 visitors over 2 days Over 100 booths participated in the event Covered by over 100 media outlets
Related Services
Event & Activation Kilala Media Placement Media Agency Design & Printing Business Consulting
Looking for a solution to organize an event or brand experience activity for Japanese brands in Vietnam?
Contact Kilala to discuss a suitable campaign.
