Project Name
Aomori Scallop Week in Vietnam
Category
Media Campaign
Customer
Aomori Prefecture – Export Promotion Division
Project Field
F&B / Food Export Promotion
Period
October 2025
Overview
Implemented a promotional campaign for Aomori scallops in Vietnam through limited-time menus at three restaurants with different dining styles, creating opportunities for product experience and increasing awareness of high-quality seafood ingredients from Japan.
Scope of Work
Coordinated with three participating restaurants in Ho Chi Minh City and Hanoi; promoted the campaign through Kilala’s media channels.
Results
Over 1,969 scallop dishes served. Over 1,200,000 online reach.
Related Services
Kilala Media Placement Media Agency Design & Printing
Looking for a solution to promote Japanese food products in Vietnam?
Contact Kilala to discuss a suitable communication and product experience campaign.
